Hi Lavish,
Salesforce is one of the largest and most popular cloud platform providers in the world. It is a CRM or customer relationship management platform. As a CRM, it can enhance your business relationships with prospects and customers. It is software where an organization or a company uses to know all aspects of a company's sales and customer contact.
The companies are using this platform because of the following benefits-
1. Salesforce promotes alignment
Internally, Salesforce helps companies promote alignment between teams. With a tool like Salesforce, different teams or departments will have a single source of truth. It improves collaboration. It also minimizes the usual problem of miscommunication inside the company.
2. Salesforce helps to provide personalized interactions
The data stored in Salesforce helps companies provide personalized interaction with their customers. According to a Forrester study, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Businesses that use Salesforce as a tool for personalization have seen an increase in their sales and customer retention.
To improve their personalized interactions, companies integrate Salesforce with their phone systems by using a CTI tool. A CTI tool helps companies have a single unified view of their prospects and customers. It also automates key CRM-phone tasks like call recording.
3. Salesforce helps companies understand valuable data
Salesforce is an intelligent CRM tool that helps businesses understand data for better performance. With Salesforce's analytical capabilities, businesses can improve their marketing approaches and sales strategies. Companies that use Salesforce have a greater visibility on what works and what doesn't.
Thanks.