Salesforce launches Loyalty Management Services

Credits : Algoworks Solutions Inc

Salesforce announced a new service that aims to help B2C and B2B companies build and customize loyalty programs.

Since the start of the pandemic, more than a third of U.S. consumers have tried a new brand, and 80 percent of them intend on sticking with it. While loyalty programs can help companies develop long-term relationships with customers and drive growth, many rely on outdated, fragmented technology that fails to provide integrated experiences and are unable to evolve with industry trends, such as the shift from traditional point-based reward programs to exclusive experiences and products. These loyalty programs end up offering little value to the business or the customer and actually lower consumer trust instead of increasing it.

Built on the Customer 360 Platform, Salesforce said its new Loyalty Management service enables businesses to deliver "a connected loyalty experience across the entire customer journey". Loyalty Management is integrated with Digital 360, Service Cloud, and Tableau and that's not all, let's take a look at what Loyalty Management services have more to offer.


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