A Brief History of Salesforce Marketing Cloud and Pardot

Credits : Algoworks Solutions Inc

Salesforce Marketing Cloud and Pardot have become two of the major multi-channel marketing platforms and the go-to solutions for marketing automation customers searching for Salesforce. Marketing Cloud has seen 6x rise in just 6 years under Salesforce management, according to some reports, and Pardot has seen a remarkable 20x growth.

Although the year 2013 signifies the official "birthday" of Salesforce Marketing Cloud, we must go back a few years earlier in both Pardot and ExactTarget history to understand how this comprehensive suite of marketing software came together.

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