FTE/100% Remote Role - Marketing Cloud Developer - Job #107970

Company Description
Watershed CI, a division of Diabsolut Inc., is a boutique consulting organization specializing in Change Management, Business Transformation, Project, Program, Portfolio Management, PMO, Governance, and Technology and Business Scalable Resourcing solutions. Watershed CI has developed the Change Integration™ approach to rapidly instil change throughout the organization – early, often and everywhere – rather than in discrete pockets. With a focus on the successful execution of transformative initiatives, the Change Integration™ method assists our clients in fully realizing the benefits of strategic change. Diabsolut’ s mission is to enable our clients to achieve consistent and sustainable results that exceed their industry benchmarks. Founded in 2003, Diabsolut operates out of Montreal, Toronto, Boston, and Bangalore

Specializing in:

• Organizational Change Management – Business & Technology initiatives
• Portfolio/Program/Project Management
• PMO/CMO & Governance
• Change Capability Building
• Cloud & Enterprise Software and ERP technology implementations
• Managed Technology & Business Transformational Resourcing solutions

Experience Required
6 - 9 Years

Assists the Marketing Automation Team in improving customer engagement and retention using Salesforce Marketing Cloud. Responsible for implementing personalized and dynamic messages and landing pages as well as being fluent in Marketing Cloud scripting languages. They're also experienced in advanced segmentation, and data configuration best practices.

Preferred Qualifications

• Bachelor’s degree or equivalent relevant experience.
• Experience with responsive website design and various forms of online marketing including
  mobile, social, content, email, etc.
• Good to have Salesforce Platform Developer certification
• Knowledge of CAN-SPAM regulation
• Experience with Litmus or comparable SPAM checker
• Demonstratable experience with data extensions and email automation
• 3 or more years of experience as a technical developer building and executing email and SMS
  marketing campaigns

Qualifications:

• Education (include minimum education and any licensing/certifications)
• College-level coursework in Marketing, Advertising, Business Administration, or similar course of
  study

Experience:

• 5+ years of experience as a technical developer building and executing email and SMS marketing
  campaigns

Roles & Responsibilities

• Build Salesforce Marketing Cloud Emails, Cloud Pages and Forms based on the creative brief and assets. Contribute ideas, observations and opinions when helping plan upcoming projects
• Use Salesforce Marketing Cloud to build out complementary and supporting components for Multi-channel customer lifecycle campaigns. (email, SMS, Advertising Studio, push and landing pages). Utilize the latest Marketing Cloud declarative tools and programmatic languages (AMPscript, Guide Template Language, Server-side Javascript).
• Leverage Journey Builder, Marketing Cloud declarative tools and programmatic languages (AMPscript, Guide Template Language, Server-side Javascript) to deliver dynamic, personalized, multi-touch communications
• Create SQL queries in Automation Studio to segment audiences and maintain data extensions.
• Project Management – Work alongside all of our teams to assist in project management using the Agile methodology.
• Conduct Coding Reviews to ensure the team is delivering quality, bug-free code by performing code reviews and merge requests for our clients’ technical marketing needs.
• Mentor teammates helping ensure they are achieving their personal growth plans by serving as a mentor for coding and Salesforce Marketing Cloud best practices, staying current on training opportunities and industry trends

Knowledge and Skills:

• Advanced level of knowledge using the Salesforce Marketing Cloud platform.
• Familiarity in Marketing cloud connectors, data extensions, and integration with external systems (API) Salesforce CRM and Marketing Cloud Experience
• Experience coding responsive HTML templates, plus strong scripting skills such as AMPscript for emails, landing pages, SMS and push notifications.
• Very sound knowledge of CSS, HTML, Javascript and SQL
• Excellent multi-tasking skills
• Critical thinking and problem-solving skills
• Strong analytical skills and experience tracking, reporting and monitoring key performance indicators
• Team player
• Effective time-management skills
• Interpersonal and communication skills

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