Top Features of Salesforce Lightning That Will Make Your Business Growth Lightening Fast

Are you looking for a Lightning consultant? This post is for you.

Change is evident, and there's no other CRM company than Salesforce that excellently leverages the rule of dynamism.

Among many of its innovations, one of the most important ones is the Salesforce Lightning platform. It is a framework that is designed & developed to streamline apps on the CRM platform.

With this newer version, the Salesforce platform provides a modern, user-friendly interface and improved functionality to its users. The platform is based on a component-based framework that allows users to customize the interface and functionality to their specific needs.

Why is Salesforce Lightning Popular Among Users?

Here are some important stats that will help you understand how Salesforce is benefiting businesses of all sizes and scales. These numbers are based on a survey conducted by Salesforce-

Businesses have experienced a 41% increase in productivity after successful Lightning development & migration services.
There was a 21% increase in win rates. It means that lead generation efforts are fulfilling.
Businesses that have hired Salesforce lightning consultants have shortened the sales cycle by 23%. It means that businesses can close deals with more efficiency.
There is a 40% increase in collaboration.
44% increase in conversion rates that have dramatically improved profits.

Undoubtedly, the Lightning Experience offers a modern interface that is designed to make users more productive and efficient. It has a customizable dashboard that provides a snapshot of critical information, such as sales performance, customer interactions, and task lists. The Lightning Experience also offers a mobile app which allows users to access their data and work on the go.

Top Features of Salesforce Lightning that Businesses Can Leverage

Lightning consulting services come with several features that help businesses manage their customer interactions and data more effectively. Let us discuss some of the top features of the Salesforce Lightning platform.

Customizable Home Page

Salesforce Lightning provides a customizable home page that allows users to view all critical information at a glance. Users can create dashboards and add charts and other components to the home page to get a snapshot of their sales performance, customer interactions, and task lists.

With Kanban View, users can check the visual summary of the records that have holistic details of the ongoing process.

Enhanced User Interface

Salesforce Lightning offers an enhanced user interface that is more modern, user-friendly, and faster than the classic Salesforce interface. It is based on a component-based framework that allows users to customize the interface and functionality to their specific needs.

Don't forget to check out: What are Lightning Record Pages in Salesforce? | All You Need to Know

Mobile App

Salesforce Lightning offers a mobile app that allows users to access their data and work on the go. The mobile app provides users with access to their records, dashboards, and reports, allowing them to stay productive no matter where they are.

Improved Sales Processes

Salesforce Lightning provides tools that help sales teams manage their pipeline, close deals, and collaborate with team members. Users can access tools such as Opportunity Workspace, Sales Path, and Kanban View to help manage their sales processes more efficiently.

Lightning App Builder

Salesforce Lightning provides a Lightning App Builder that allows users to create custom applications without any coding knowledge. The App Builder provides a drag-and-drop interface that makes it easy to create custom pages, components, and applications.

Einstein Analytics

Salesforce Lightning offers Einstein Analytics, a powerful analytics tool that provides users with insights into their sales and customer data. Einstein Analytics provides predictive analytics, data discovery, and data visualization tools that help users make informed decisions.

Lightning Communities

Salesforce Lightning offers Lightning Communities, a platform that allows businesses to build custom communities for their customers, partners, and employees. Lightning Communities provides tools for collaboration, engagement, and support, allowing businesses to improve their customer relationships and enhance their brand.

Lightning Path

According to this lightning feature, sales reps can save their time exponentially. The feature will guide the sales team through different steps of the sales process, such as on which opportunity to work or which lead has the potential to close faster.

In-depth Reporting

The lightning experience makes the reporting and dashboard experience more exciting. It makes the dashboard more interactive & easy to navigate. The Sales team can access all the required information from one place.

Users of the lightning platform can build multiple dashboards with the help of the dashboard editor feature. It will be highly easy to expand the columns through column-spanning components.

Understanding the advantages of Salesforce lightning in a brief

Improved User Experience: The Lightning Experience offers a modern, user-friendly interface that makes it easier for users to navigate and access the information they need.
Customization: The platform is based on a component-based framework that allows users to customize the interface and functionality to their specific needs.
Better Performance: Lightning Experience is designed to be faster and more responsive than the classic Salesforce interface, which helps users be more productive.
Mobile Access: The Lightning Experience mobile app allows users to access their data and work on the go.
Improved Sales Processes: The Lightning Experience provides tools that help sales teams manage their pipeline, close deals, and collaborate with team members.

Check out another amazing blog by Fexle Services here: How Businesses Can Take Benefits of Salesforce to Improve Marketing Efforts?

Hire Salesforce Lightning Consultant and Get the Most Out of Your Salesforce Investment

Implementing Salesforce Lightning can be a complex process that requires expertise and experience. Lightning Consulting Services offers businesses a way to ensure they get the most out of the platform.

Lightning Consulting Services help businesses:

Plan and Implement Salesforce Lightning: Lightning Consulting Services can help businesses plan and implement Salesforce Lightning to meet their specific needs.
Customize the Platform: Lightning Consulting Services can help businesses customize the platform to meet their unique requirements.
Train Users: Lightning Consulting Services can provide training to ensure that users understand how to use the platform effectively.
Provide Ongoing Support: Lightning Consulting Services can provide ongoing support to help businesses get the most out of Salesforce Lightning.

Conclusion

Salesforce Lightning is a powerful platform. Its Lightning snap-ins, live feeds, Lightning Web Components, activity timeline, Lightning App Builder, Einstein Analytics, and Lightning Communities make it a versatile platform that can be tailored to meet the specific needs of any business.

In conclusion, it offers businesses the ability to customize the platform to meet their unique needs and improve their sales processes. Lightning Consulting Services can help businesses implement and customize Salesforce Lightning to ensure they get the most out of the platform.