The Top Five Nonprofit Agendas and Challenges | Salesforce Nonprofit
While technology and platforms continue to evolve, rules often limit marketers. Meanwhile, the nonprofit industry is addressing hurdles such as rising disasters and community needs, as well as innovative ways to tap into people's desire to make a difference. Also, many areas of how Nonprofits function have undoubtedly changed as a result of the pandemic.
As a result, this blog will discuss the top 5 priorities and challenges from the Nonprofit Marketing Report 2021 Highlights by Salesforce.
Marketers are Endeavouring to Become more Data-driven
Data is also developing at a rapid rate, with nonprofit marketers anticipating an average of four new data sources by 2022, compared to three for companies. Furthermore, data credibility is influenced by the source of the data as well as the scale of the Organisation.
Don't forget to check out: What Can Salesforce’ Non Profit Success Pack Provide You With?
The "Market From Anywhere" Era is fueled by partnerships
While communication has changed, it's still critical that your systems and data are linked to the technologies you use to work and communicate. This isn't the case; 68 percent of nonprofit marketers think collaboration is more difficult now than before the pandemic. Here's where individuals plan to work in the aftermath of the epidemic, as well as the interactive gear they'll be using (Source: Salesforce).
Salesforce, being number one CRM has completely changed the narrative with working from anywhere in the world.
Marketers are Adapting to the Fast-Changing, Disruptive Environment
At the same time, marketers recognize that the individuals we're trying to reach are overburdened, and they're up against other organizations and consumer media on the web for their engagement. This was evident in the report, with 84 percent of CMOs stating that in order to stay competitive, their marketing must evolve and Salesforce understands this better than anyone else and hence there are new innovations and creations always brewing up every single day.
KPIs and Metrics Continue to Expand and Improve
Data is rolled up to key performance indicators and metrics at a strategic level, in addition to being used to personalize engagement. Measurement allows everyone to understand what is working during times of change. As the work of a nonprofit marketing team becomes more strategic and nimble, employees are rethinking what constitutes good marketing. During the pandemic, three-quarters of nonprofit marketers changed or reprioritized their success metrics, and only 37% of nonprofit marketers are completely satisfied with their data's timeliness. If metrics aren't readily available, gaining insight from them is unlikely to occur as frequently as it should (Source: Salesforce).
Check out another amazing blog by Apphienz here: Salesforce Flows - What You Need to Know
Marketing Meets the Digital Standards of Millennial consumers
To conclude, these coming years are going to be extremely crucial in the development of Nonprofits and how they function and evolve. This can only be possible by formating concrete marketing strategies by keeping all the fundamental factors in mind and executing those strategies in a highly programmed manner.
That's why we are here. Our expert team at Apphienz is here to guide you through all the recent changes in the market by understanding the exact needs and goals of your organization. So if you are looking to revolutionalize your organization, get in touch with us today or visit our website for more information.