Salesforce Launches New Commerce Cloud to Boost E-Commerce Sites

Salesforce has introduced new Commerce Cloud technologies to help businesses develop e-commerce sites that enhance revenue and deliver personalized customer experiences. These advancements in development and checkout processes enable retailers to meet the rising customer demand for seamless, integrated experiences across various channels.

Why It Matters

With 32% of customers willing to abandon a business after just one negative experience, retaining commerce clients is crucial. Consequently, many B2B and B2C companies are striving to offer more consistent, connected, and data-driven e-commerce experiences to address persistent issues like shopping cart abandonment and waning customer loyalty.

Salesforce's New Commerce Cloud Features

Salesforce Checkout

Built on the Einstein 1 Platform, Salesforce Checkout is a unified one-click checkout system integrated with customer data, providing seamless cross-channel experiences. It includes merchant services for payments, taxes, and shipping, reducing the need for prolonged interactions and high vendor fees. Stripe now powers these tax services through its enhanced partnership with Salesforce Commerce Cloud.

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Headless Commerce Capabilities for B2B

The new Commerce Cloud’s APIs allow developers to create headless commerce solutions, enabling merchants to design B2B sites with consumer-like experiences. The customizable framework grants access to both Salesforce platform APIs and commerce-specific APIs. B2B companies can also leverage numerous apps from Salesforce's AppExchange partner community, facilitating the rapid development and scaling of headless commerce projects.

Composable Commerce Enhancements for B2C

Developers can use advanced Salesforce APIs and built-in personalization features to create modular, composable B2C e-commerce sites. The pre-built personalization tools, such as Product Listing Page (PLP) tiles, site map generation, store locator, and Buy Online Pickup in Store (BOPIS), reduce development time and can be tailored to meet specific business needs. Customers can collaborate with SI partners from Commerce Cloud’s trusted ecosystem to quickly and efficiently build these hybrid commerce experiences.

Salesforce's Perspective

"Commerce organizations aim to develop high-quality e-commerce sites that can swiftly adapt to changing customer demands while maintaining robust customer relationships. Salesforce's new Commerce Cloud combines data, AI, and CRM to equip marketers with the right technology to deliver outstanding shopping experiences." – Michael Affronti, GM and SVP, Commerce Cloud.

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This article overviews Salesforce's new Commerce Cloud and its features. For more information, contact CloudMetic, a top-rated Salesforce-certified consultant and service provider with a 5-star rating on AppExchange.


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