Salesforce Commerce Cloud for E-Commerce
What Is Commerce Cloud?
Commerce Cloud is one of the eight product clouds that make up the Salesforce Intelligent Customer Success Platform. Along with Sales Cloud, Service Cloud, Marketing Cloud, Salesforce IoT, and all the rest, Commerce Cloud is a key part of what makes Salesforce customers so successful.
Great! So What Does Commerce Cloud Do?
With Commerce Cloud, retailers and brands can cater to their customers’ individual needs whether that’s online or in person. Commerce Cloud sites can be used across different devices and can personalize each shopper’s experience with dynamic content on web and mobile sites and smart product recommendations. If you shop online, you’ve probably used several Commerce Cloud sites without even knowing it!
How Does Commerce Cloud Do It?
Commerce Cloud features three capabilities:
Commerce Cloud, Digital Commerce Cloud, Einstein Commerce Cloud and Order Management Together, they help our customers design and implement their commerce strategies at their own pace, according to their own particular needs.
COMMERCE CLOUD DIGITAL
Commerce Cloud Digital lets retailers create and coordinate shoppers’ online experiences and transactions across digital channels and devices. Web and mobile sites are a huge part of the online experience. With Commerce Cloud Digital, retailers can launch and manage responsive e-commerce sites–for web and mobile–that have rich online storefronts, shopping cart and checkout functionalities, and full customization capabilities.
For many retailers, one site isn’t enough. When retailers have more than one brand, or when they sell in multiple countries, they typically need different sites for each brand and geography. Commerce Cloud Digital lets retailers launch sites for multiple brands and geographies and then manage them all in a single place.
But shoppers don’t just visit web and mobile sites, they also interact with brands through email and social media. By integrating their ecommerce sites with their marketing and service solutions, brands can make every email and social media interaction more personalized and relevant to shoppers.
COMMERCE CLOUD EINSTEIN
Commerce Cloud Einstein, as part of Salesforce Einstein, weaves intelligence throughout the fabric of Commerce Cloud. It’s built-in, though we like to call out the capability by giving it a name. With Product Recommendations, brands can automatically highlight products that are most likely to entice each individual shopper to make their next purchase. Product Recommendations are unique to each individual and can be featured on web, mobile, or offered in person by sales associates in brick-and-mortar stores.
With Predictive Sort, the order of products shown on each search or category page on an e-commerce site can be automatically personalized for an individual shopper so that the products most relevant to a shopper will show up first on the page. Predictive Sort can personalize pages whether the shopper is known or anonymous. And thanks to the Commerce Insights, merchandisers can see which products are most often purchased together. This information helps them make more informed merchandising and promotional decisions.
Search Dictionaries provides a centralized and consolidated user interface in the Lightning Experience where you manage and maintain your search dictionaries. Optimizing search results gets shoppers to what they want to buy fast.
COMMERCE CLOUD ORDER MANAGEMENT
Commerce Cloud Order Management gives brands full visibility into orders and inventory data. It also powers the “purchase anywhere, fulfill from anywhere” capabilities that are becoming popular with shoppers, such as purchase online pickup in-store.
