Salesforce Boosts its Marketing Cloud with Partnership with AI and Google

Salesforce Boosts its Marketing Cloud with Partnership with AI and Google

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APPLICATION OF AI CAPABILITIES AND GOOGLE PARTNERSHIP

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Salesforce highlighted the application of its artificial intelligence capabilities dubbed as Einstein. The new Einstein Prediction Builder is designed to enable marketers to create predictive models with no need for data scientists. Also, Einstein could be used to improve lead scoring and boost predictions of at-risk customers. Also, Einstein bots help developers to build, to train and deploy customized service bots.

The partnership on Artificial Intelligence is a non-profit formed to develop and to share best practices on developing, testing and fielding of AI. The company focuses on concerns, like transparency, privacy, security, ethics and values and provides an inclusive and open platform for discussion and engagement. The goal is to advance public awareness and understanding of artificial intelligence, foster aspirational efforts and determine ways of applying AI for socially beneficial intents. Salesforce and Salesforce consulting partners aim to change how people do business, and with that, boosts the state of the world.

It also debuted the integration of Google Analytics to the Marketing Cloud, which make it easier for marketers to act up data fast from their sales and marketing activities to adjust future programs that are executed through the Marketing Cloud. Salesforce and Google are coming together to handle one of the biggest challenge that are facing customers, such as connecting insights in their CRM with rich data in their analytics. For the first time, customers would be able to connect seamlessly to what’s happening across marketing, sales and advertising, and take action across ads platforms and Salesforce.

USING GOOGLE CLOUD PLATFORM FOR INTERNATIONAL INFRASTRUCTURE EXPANSION

Companies will bring together the number one CRM platform Salesforce with G Suite, the transformative productivity and team collaboration services of Google, to allow customers to work smarter and be more productive. Google offers eligible Salesforce customers with company-wide G Suite licenses at no added cost up to one year, giving them with an easy and fast way of kick-starting their collaborative cloud experience. Organizations will integrated Salesforce deeply with Google Analytics for the first time, easily connecting sales, marketing and advertising data to provider marketers a complete view of both online and offline customer journeys.

As part of the agreement, Salesforce named Google Cloud as a preferred public cloud provider for supporting the rapidly growing global customer base of the company. Furthermore, Salesforce plans on using Google Cloud Platform for its core services as part of the international infrastructure expansion of the company.

TOP REQUEST OF SALESFORCE’S AND GOOGLE’S CUSTOMERS

The Salesforce Marketing Cloud and Google Analytics integration had been a top request of their customers in recent months. While Google offered APIs for organizations to build on top of Google Analytics in the past, it has never opene4d up the product to such a deep integration. Combining the tools, marketers could combine data from web visits with customer profiles in Salesforce to provide more personalized ads and websites. While a lot of the marketing customers of Salesforce have also used Google Analytics, the two could not be integrated smoothly enough for it to be worthwhile, particularly in driving customer engagement.

Google is also considering using the partnership with Salesforce to drive adoption of the office software platform, G Suite that primarily competes with Microsoft Office 365 and other focused tools such as Dropbox and Box. Google offers a promotion to any Salesforce customer who is not using G Suite to get the service free for a year. The joining of Salesforce and Google would unlock a smart sales and marketing for customers. Data-driven decision support would no doubt drive greater sales efficiency and performance, minimized uniformed decisions, replaced with smart choices on how to use one’s time best. Potential benefits include empowering sales pros to better choose the prospects to follow up with, and then to best decide when it’s time to engage in each of the different marketing activities that preclude a successful closing of a deal.

The partnership of Salesforce with Artificial Intelligence and Google makes a lot of sense. It is not the first time that a company sought to get greater business intelligence on their market to derive value for the customers. The industrial IoT helps to unlock the same value proposition for manufacturers who are investing in new platform-based operations management solutions to achieve smart manufacturing.

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