In today’s business environment, efficient data management is crucial for any successful company, and CRM systems have become essential tools among businesses of all sizes.
However, apart from CRM systems, many organizations also collect and manage data through project management tools such as Jira.
But, adding more platforms to your tech stack can cause greater gaps in information, and thus departmental silos.
Consequently, databases become disconnected and cause data consistency problems.
As a result, your employees have to manually import and export data to keep it reliable, accurate, and up-to-date.
Breaking Down Organizational Silos
Salesforce and Jira are two business-critical tools for any organization.
These platforms help organizations build successful relationships with their customers since they enable them to provide faster customer support. However, to enhance the potential of these tools, it is fundamental to ensure there is a seamless synchronization between the two ecosystems.
Your Salesforce CRM and Jira system need to be in sync to
- Have complete transparency into each customer’s issue
- Achieve faster case resolution
- Increase productivity
- Attain a higher customer satisfaction score
- Automate business processes
- Reduce dependency on customized solutions
Don't forget to check out: Replicate Salesforce Data in Real-Time with Change Data Capture
However, continuously keeping data in sync between Salesforce and Jira, while maintaining its integrity, can be an expensive and tedious job. This is why data synchronization has become a crucial tool in managing data.
Data synchronization is an ongoing process between two or more systems or devices to ensure there is consistency within the systems.
The Importance of Integrating Salesforce and Jira
Real-time data sync between the two platforms ensures complete, accurate, and up-to-date data, which is less prone to duplicating and/or human errors.
Once integrated, data synchronization is performed automatically, saving your employees a lot of time and effort.
Improved Customer Service
Accurate and reliable customer data is one of the key components of delivering a superior customer experience. Equipped with consistent and relevant data, your employees will be able to provide better customer service and drive more sales.
Increased Employees’ Productivity
Since data is synced between Salesforce and Jira automatically, your employees don’t have to go back and forth between the two systems to look for data. With relevant data available at their fingertips, they will spend less time on daily operations.
How Can Your Business Sync Data Between Salesforce and Jira in Real-Time?
There are a few different ways of integrating Salesforce CRM and the Jira system
- Native Integrations – Offered by the vendors of the apps you are currently using
- Custom Integrations – Built by your in-house team for your business's specific needs
- Third-Party Integration Platforms
While custom integrations are great to achieve a true data sync, developing software for two-way and real-time sync is a challenging task. It takes weeks to build, and it’s definitely not a cost-effective solution.
Thus, a majority of organizations choose third-party integrations to connect their Salesforce and Jira. Such solutions come equipped with many out-of-the-box features to make data synchronization between applications easy.
Check out another amazing blog by Grazitti here: Integrating RPA With Salesforce: A Step Towards Revolutionizing Business Operations
Sinergify Helps Sync Data in Real-Time Between Salesforce and Jira
Sinergify, a Salesforce and Jira connector, is a great collaboration tool. It helps you sync data in real-time between the two systems.
The connector eliminates communication barriers to foster better collaboration between product/engineering and support teams.
It also helps organizations achieve customer centricity by providing a clear understanding of customer needs, problems, and objectives.
Want to Know More About Sinergify?
Experience the most flexible and easiest way to integrate Salesforce and Jira! At Grazitti, our experts have built Sinergify that enables you to integrate the two most business-critical tools.
Should you want to know more about the product, please write to us at [email protected] and our Salesforce wizards will take it from there.