Learn All About Salesforce Marketing Cloud and its Editions

The goal of marketing is to generate interest in the goods or services that your business offers. Marketing drives sales, resulting in an influx of income and devoted clients, while practically every other process necessitates an organisation to bear costs. Therefore, it is crucial for a company to use the most up-to-date, automated marketing solutions. With the aid of Salesforce Marketing Cloud, businesses can streamline their marketing operations. Reaching out to prospects and customers and convincing them to interact with the business is made possible by the marketing automation and analytics tool. The expansion of your CRM platform enables team members to contact customers and prospects via a variety of channels, including the web, social media, email, and phone, using the customer database. By developing focused and customised marketing campaigns, Salesforce Marketing Cloud's capabilities and functionalities may be used to achieve a variety of marketing goals. The automated software manages all marketing activities from a single unified interface, handling everything from designing marketing plans to monitoring the performance of marketing teams.

Every tool available in the Salesforce Marketing Cloud enables users to design highly customised customer journeys. The days of businesses communicating with clients through generic messaging are long gone. Teams can attend to the unique demands of each customer and be present at each stage of the customer experience thanks to Marketing Cloud. This enables businesses to create strong, long-lasting bonds with their clientele, resulting in a base of devoted clients.

The Salesforce marketing cloud is offered in many editions. Additional features are included in each edition. Understanding your needs is crucial when selecting the optimal edition since each edition offers additional features. So while choosing the best edition, it is essential to understand your requirements. The different editions of Salesforce marketing cloud available are as follows.

Salesforce Marketing Cloud Editions

Basic Edition

The email marketing-specific basic edition has capabilities like automation, data segmentation, path building, and predictive intelligence. It is most appropriate for start-up businesses that need straightforward customer administration tools, including the ability to create and send tailored emails for email marketing. User can create email marketing with personalized promotional messages and dynamic content for activities like newsletters or event registration. Basic Edition contains the functionality needed to send promotional emails with basic personalization, easy-to-use segmentation, profile management, and connections to Sales Cloud and Service Cloud.

The first edition of the Salesforce marketing cloud costs $400 per month.

Don't forget to check out: Ways of Populating Data Extensions in Salesforce Marketing Cloud

Professional Edition

The professional edition has been designed for businesses that demand full-featured CRM functionality to manage their business. Businesses can conveniently administer their entire sales cycle with Salesforce professional edition. The pro edition is an excellent choice for companies looking to establish a relationship with customers using Journey builders. The professional edition is an improvement on the basic edition. Predictive intelligence, automation, path builder, and data segmentation are just a few of its top features. Additionally, it aids in creating original marketing efforts.

The professional edition costs $1250/ month.

Corporate Edition

Exciting features of the corporate edition include journey creation via email, the web, and mobile, Einstein capabilities for individualised communication, and many business features. A mid-size organization's business requirements are met by the corporate edition. It is appropriate for growing companies. Corporate Edition brings together everything a marketer needs to plan, personalize, and optimize 1-to-1 customer journeys, connect interactions across channels and devices, and leverage robust customer data and behaviours for personalized communications that are delivered in real time.

The corporate edition costs $3750 monthly.

Enterprise Edition

The enterprise edition is suitable for multi-level organizations. Its features leveraged customers’ journeys across multiple cross channels. . This edition offers advanced customization and management tools to support large-scale deployments. Additionally, Enterprise edition also includes access to Salesforce APIs, so that the businesses can effortlessly integrate with back-office systems.

The cost of enjoying the features of the Enterprise edition is $25000/month.

Enterprise 2.0 Edition

The features of Enterprise 2.0 are ideal for multi-level organizations working with several brands. In this edition, the organizational nodes are called business units. The unit on the top level is the controller of personalized content used for marketing campaigns. Share personalized content globally via business units and customized content according to the local market.

A few of the great features offered by the Enterprise2.0 edition are,

• Business nodes are the hierarchical nodes of the organizational structure. The structure controls access to information. The business units can be added, deleted, and updated based on business needs.
• Add users under the nodes or business units. The controller can add and remove users from business units.
• It allows the creation of toolbar buttons in the email studio using page actions. They help capture data and move it to target pages.
• Parent account stores the list of subscribers. The list is later filtered depending on business requirements.
• Ensure that the email campaigns reach the target audience and that subscribers are saved and filtered under specific business nodes.
• There are two options to cancel the subscription. You can remove it from all the business units or a specific one.
• The feature of mass administration helps import bulk data of business units and users.
• Email Studio Web Collect is a great feature that subscribers can use to add themselves to the list. They can update their information and also have the option of leaving the list. It can help in tracking the activities of the subscribers.
• Top-level business nodes can create multiple preferences and profile attributes to share with smaller business units.
• Enterprise 2.0 allows you to set separate IP ranges from different business units.
• Customized Local Content allows viewing the business units that can share top-level content as local, removing units from the list, making changes to the local content, and scheduling it.

The cost of the editions can vary based on additional features.

Check out an amazing Salesforce video tutorial here: How to Create a New User in Salesforce Marketing Cloud

Customized Editions

The Enterprise can go out much beyond these preconfigured variants. You'll observe there are various prices. It's complicated because there are so many different pricing and capabilities bundles. When comparing the editions in pricing that are published in their guide, it is true that it starts at $400 per month, but you will need a sales representative from Salesforce to figure out what you actually need and how much it will cost. The editions in pricing range from $1250 per month to $3750. In addition to the Marketing Cloud editions based on functionality, there are also Pro, Corporate, and Enterprise editions available that include cross-channel functionalities.

Conclusion

These were the editions of Salesforce Marketing Cloud. Salesforce Marketing Cloud has a range of tools and features that help to reach specific marketing objectives by creating targeted and personalized marketing campaigns. From strategizing marketing plans to analysing the performance of marketing teams, the automated platform takes care of all marketing processes from a single unified interface. It is always advisable to switch to more automated marketing solutions to leverage your business processes and provide better service to customers. It’s important that you choose the ideal edition of Salesforce Marketing Cloud for your business by carefully examining your needs and requirements and comparing them to the features of each edition.