Integration of Salesforce with Google Calendar - The Definitive Guide


Today's organizations must integrate their CRM (Customer Relationship Management) solutions. Numerous applications are offered by CRM software like Salesforce, which is frequently used in isolation. But when used in conjunction with other platforms, these solutions operate at their best. For instance, combining Google Calendar with Salesforce can greatly enhance team member coordination and make scheduling meetings much easier.

A handy and cost-free tool for group planning and scheduling events is Google Calendar. It has a tonne of helpful features, like the capacity to organize daily chores, share calendars with others, set reminders, and much more. The way businesses deal with their customers has completely changed as a result of strengthening their relationships.

Salesforce API Types

Salesforce is a San Francisco-based provider of cloud-based software. Additionally, it is no longer just for sales departments.

Salesforce offers CRM products and services with an emphasis on app development, marketing communications, and customer care.

Simply put, CRM is a central location where companies can keep track of interactions, store data, and more. Typically, this is a standard platform that permits cooperation among coworkers.

Numerous products and services that complement Salesforce can be found in the Salesforce AppExchange marketplace.

To identify apps to sync with AppExchange, use Salesforce Labs. The Salesforce division that publishes apps on the AppExchange is known as Salesforce Labs.

Salesforce Commerce Cloud is one of their solutions that might be very beneficial for enterprises. An e-commerce platform called Salesforce Commerce Cloud provides digital services for online payments.

Salesforce has a freemium business strategy. This indicates that while the majority of its services are free, some do need money.

Salesforce Chatter, which debuted in 2008, is the company's main product. SAP SuccessFactors and Microsoft Dynamics 365 are the company's primary rivals.

Despite being a flexible CRM platform, Salesforce is limited in some ways. Integrations are useful in this situation.

We concentrate on a significant archipelago of frequently used APIs in this module, which is a sea of Salesforce APIs. These include Streaming API, SOAP API, Bulk API, and REST API. The Salesforce data APIs are made up of them all. While other APIs enable you to perform tasks like customizing page layouts or creating unique development tools, their main function is to allow you to manipulate your Salesforce data. You can also manipulate portions of your Salesforce data using additional Salesforce APIs. Take the Analytics REST API as an illustration. But these four APIs apply to the majority of the fundamental Salesforce data.

dont miss out iconDon't forget to check out: Learn All About the Types of Integration Flows | Salesforce Integration

Benefits of Integrating Salesforce with Google Calendar

  • There are many advantages to integrating Salesforce and Google Calendar. Setting up Google Calendar Salesforce Integration offers several major advantages, including:
  • The Salesforce and Google Calendar integration enhances team communication and makes scheduling meetings for various events simple. To make sure you're on the correct track, you can easily overlay all of your Salesforce Sales and Marketing appointments.
  • You can use the Log Event functionality of the Google Calendar Salesforce Integration to link an event to a Salesforce object. By using this functionality, the selected Calendar Event will be shown in Salesforce next to the account.
  • Sales representatives and service agents can more effectively plan their actions thanks to the Salesforce integration with Google Calendar. The key to achieving excellent deliverability is to plan and finish tasks on time.

The Most Popular Connections to the Salesforce API

An ecosystem of interconnected applications makes up Salesforce. The components can work separately or as a whole, like a jigsaw puzzle, to provide the ability to customize the experiences of customers, partners, and employees. Let's examine the most well-liked examples.

Jira API

Jira is a project management application that assists teams with issue planning, tracking, and prioritization. Additionally, it serves as a bug-reporting and tracking tool. Salesforce is a CRM software that offers groups a unified and shared understanding of each client. These two tools are well-liked and ideal for boosting corporate productivity and efficiency. But a Jira Salesforce Integration is required to increase their potency even more.

A holistic view of business data can be provided by such integration, which can also improve teamwork so that teams can complement one another and work to amass the necessary knowledge.

Integration of SAP

In the creation of any product, a healthy balance between corporate operations and consumer connections is essential. There are numerous programs available that only concentrate on either customer relations or commercial transactions, but not both. Thus, a combination of these methods is required right now. 

Salesforce is a Customer Relationship Management (CRM) cloud-based application that provides solutions for your Sales, Marketing, Analytics, and Customized Application activities. You can take advantage of the benefits of SAP and Salesforce by setting up SAP to Salesforce Integration and transferring your customer data to your CRM software quickly.

Email Integration

You may combine a wide range of email programs with Salesforce. Nevertheless, we wish to emphasize the primary two.

Integration of the Gmail API with Salesforce

Gmail is an excellent application that helps you save time and protects your correspondence. One of the many tools in the G Suite, which offers an endless array of functions that small businesses and individuals may utilize to their advantage, is Gmail. Of sure, you sent messages and attachments to your clients or coworkers frequently. However, have you considered using the Gmail API to send messages and attachments? 

To read, transmit, engage with, and manage labels, draughts, and attachments, use the Gmail API. Additionally, it keeps track of labels, setup preferences, and history. You can send text messages with attachments to numerous recipients by using the Gmail API.

Before going over the procedures for using the Gmail API to send messages and attachments, let me briefly go over the advantages of integrating Salesforce with the Gmail API.

dont miss out iconCheck out another amazing blog by Sweta here: How Salesforce is Better Than Other CRM?

Salesforce and Outlook integration via REST API

Confusion has resulted from the confusing parallel options and varied stages of the evolution of the Salesforce and Outlook Integration. Your salespeople should start utilizing Salesforce and Outlook together rather than individually. Consequently, your reps gain important time back by connecting Salesforce with Outlook. Additionally, the Outlook Integration with Salesforce removes the need for duplicate data entry and gives users access to both Salesforce records and Outlook email messages in one location. This makes it simpler to create targeted email messages for customers and prospects and frees up sales representatives to concentrate more on closing deals.

To get messages, contacts, calendars, etc., use the Outlook mail API. Emails can also be sent using it. Additionally, access to users' mail, calendars, and contacts can be obtained using the Outlook mail API with dynamic user authorization.


You learned how to set up the Google Calendar Salesforce Integration in this article and sync data between the two systems. Additionally, it provided an overview of the main features of Salesforce and Google Calendar. To make the most of this Integration and keep track of your events, you can now create your own Google Calendar Salesforce Integration.

If you are looking for a salesforce consultant, who can help you deal with Salesforce integration or customization you can rely on Cymetrix software. We are leading consultants who have worked with industry leaders throughout the world and have helped them utilise the true potential of Salesforce.


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