Sales are a crucial aspect of every business, and now with the advent of social media and other online platforms, you not only have to close deals, but you also need to understand and respond to your customers' needs.
With over 30-50% of sales going to the vendor that responds first, it's clear there's a high demand for sales processes that are quicker and much more effective. A highly competitive environment gives rise to a need for faster and more effective sales processes.
That's where Salesforce Pardot comes into play.
What Is Salesforce Pardot?
Pardot is Salesforce's B2B marketing solution. Pardot automates your activities associated with lead generation and nurture programs designed to improve sales efficiency. This pre-built app can help create stronger partnerships between departments, promote company awareness (i.e., brand recognition via lead generation), and much more.
As a marketer or program administrator, you likely have your hands full with various projects. Pardot gives you a central location to manage your projects and report on what's working best.
Furthermore, Pardot tracks prospects as they interact with your company across all your marketing channels so you can tailor future outreach efforts to meet the needs of each individual and their unique journey. And Pardot is customizable, so you can adjust it to fit your company's needs.
“The top priority for marketers is generating leads.” (Source: Hubspot)
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Features Of Salesforce Pardot
Pardot provides you with plenty of opportunities to create massive growth in your team's productivity and success. Check out the features below for an idea of all that Pardot can do for your business.
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Landing Pages and Forms
- Marketing Lead Database
- Data Quality Management
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
Reporting & Analytics
- Basic Reporting
How Salesforce Pardot Derives Your Sales Engagement
Hyper-Personalized Customer Targeting
Salesforce Engage (a product of Pardot) provides the sales teams with optimized emails they can send to their prospects that are also trackable. Pardot Engage Alerts consist of email notifications sent to the sales reps regarding prospects' engagements with products over social media. The sales reps can also pinpoint prospects based on their various demographics, such as age, region or country, etc.
Salesforce Pardot is awesome at enhancing the speed at which sales cycles happen. More specifically, Pardot provides more information regarding digital engagement, which aids both the sales and marketing teams in better understanding the customers' needs. This helps the teams to work alongside them without falling behind with their targets.
The best part about working with Pardot is that it alerts sales teams when there are any changes in their prospects' behaviors, thus saving time getting back in touch with them.
Pardot's platform allows marketers to easily capture and nurture potential buyers by managing email and social media marketing campaigns, landing pages, and website design and deployment.
Pardot's campaign management and analytics tools give you the flexibility to create the right messages for your audience based on the information they share with you. Pardot lets you measure and track your campaign performance and draw insights based on your data.
Smarter Interaction To Aid Faster Selling
Pardot lets you create and test your customer journey before launching into a campaign. You'll be able to better understand the customer's needs and how to cater to them effectively. With Pardot, you're can create customized experiences with dynamic campaigns that will adapt to customers' buying signals, helping you tailor what content they receive and when.
Pardot incorporates automated lead management using a blended lead scoring and grading system so you can identify and interact with prospects who are most likely to convert first. Implement lead nurturing by automatically triggering emails or notifications based on the information you have about your leads so that an employee can follow up at just the right time, which increases the likelihood of conversion.
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Access To Engagement History
Pardot provides its users with an Engagement History Dashboard. This is a very user-friendly dashboard that allows anyone from any department within your organization to view insights without requiring them to be technical or even well educated in advanced analytics as a whole.
Through the process, Pardot helps the marketers and sales representatives explore various data regarding their company's Salesforce engagement. From best-performing products to prospects with the highest engagement, you can obtain important data metrics through Pardot.
Complete Access To Email Templates And Tracking Email Performance
Salesforce Pardot integration helps sales representatives a great deal. It provides them access to email templates and useful content that helps meet customer expectations. The best part is user-friendly; all you have to do is plug in Gmail and Salesforce clients to get pertinent information about email performance through Engage Campaign.
Also, engagement reports help sales professionals track performance and get a feel for the overall sentiment of their market. Insights into performance campaigns can help boost overall sales of a product by identifying any potential issues to be resolved successfully.
Align Sales And Marketing Efforts With Pardot
Pardot is like a template for marketing automation; it has everything you need in one place. It takes only minutes to set up and tie your sales and marketing efforts without any additional necessary budget or skill. The tool seamlessly links all your goals with a single command center, resulting in higher revenue flow.