Using disparate applications across an enterprise creates a burden on IT teams. The implementation, maintenance, and monitoring of an increased number of applications and systems prevent organizations to focus on innovation. Furthermore, in this highly competitive world, the expectations of customers are skyrocketing in terms of connected experiences. Due to these reasons, digital transformation has become a necessity. However, with digital transformation initiatives, there come wider delivery gaps. With this Salesforce MuleSoft integration comes into pictures.
What is MuleSoft?
In 2018, Salesforce acquired MuleSoft for $6.5 billion. MuleSoft is a middleware that enables different platforms to interact with each other. We can also say that MuleSoft is an iPaaS (integration platform as a service) using which developers can use existing APIs or templates to build their APIs to integrate systems that are otherwise completely independent of each other.
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Benefits of Salesforce MuleSoft as combined forces
In a scenario where customers expect more connected experiences, MuleSoft helps organizations to innovate faster by enabling them to connect any application, data, and device with the help of API. Thus, using MuleSoft, organizations can unify data to get a single view of customers, automating business processes, while delivering more connected customer experiences.
One of the biggest challenges for “customer 360” initiatives is gathering and harnessing the data stored across disparate systems. Using data from third-party systems is often challenging for organizations since most of the data is stored in silos. Organizations that are struggling with their data should leverage Salesforce MuleSoft Services.
With Salesforce MuleSoft coming together, organizations get a stronger platform using which they can manage their activities in an automated, secure and highly reliable manner. With Sales Cloud being the world’s #1 sales-centric CRM product when used with MuleSoft can boost sales productivity by 26%, while order provisioning can be up to three times faster. Furthermore, Sales Cloud can be integrated seamlessly with other applications, and that too at a 66% faster pace.
Some of the advantages related to Salesforce MuleSoft combined forces include enterprises can get a unified view of the customer across all Salesforce clouds, third-party systems, and futureproof the use of third-party software in conjunction with Salesforce.