email studio

Email Studio in Salesforce Marketing Cloud | The Ultimate Guide

Email Studio is a very important part of the Salesforce Marketing Cloud, it is used to build and send personalized emails from basic newsletters to the most complex campaigns, deliver promotional, transactional, and triggered messages and also track and optimize to drive performance.

In Email studio there are Seven headers which have unique functionality, the following are named as:

1. Overview

The overview contains a dashboard showing recent emails, campaigns, send (past and pending).

2. Content

In content we can create personalized content as per our requirement, we can shoot emails to the subscribers. Create reusable content blocks including text, HTML, images, buttons, dynamic content, and A/B testing to ensure that relevant messaging reaches the right person every time.

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3. Subscribers

A subscriber is a person who has opted to receive email communications from the organization. You need to have a valid email address for each subscriber who has opted to receive emails. For every subscriber who receives SMS messages, you need a valid phone number. You can track additional information about subscribers using profile and preference attributes. Use the subscriber key to uniquely identify your subscribers in Marketing Cloud. Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment, your subscribers, create as many lists and data extensions as you need.

4. A/B Testing

A/B Testing is a market testing method in which you send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list. Track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.

5. Interactions

Email Studio Interactions contain the communications and data processes that build and support your relationship with customers.

Activities: An activity is a discrete unit of work in the application.

Messages: A message is a communication sent to an individual subscriber or a collection of individuals, such as a list, group, or data extension. Marketing Cloud supports email and SMS message channels.

6. Tracking

Tracking is an aggregated collection of data that allows you to view critical elements such as email opens, clicks, undeliverable messages, and other metrics online. You can also capture how many emails were forwarded and how many new subscribers each forward generated. You can create a subscriber list from tracking data and track subscribers and list performance over time. Marketing Cloud stores your tracking data for the life of your contract.

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7. Admin

Admin part plays a very important role in marketing cloud to integrate Marketing cloud with sales cloud, control user access of marketing cloud studios visibility, and many more, we can create send classifications, Reply mail management form Admin part. As in the below image showing what we can do from the admin part in the Email studio.

References:,, kadencedigital

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