Salesforce AppExchange was launched in 2005. Salesforce AppExchange is an Online Store just like the 'Play store' in Android phones. It is the marketplace for all third-party applications, components, and consulting solutions integrated into the Salesforce platform.
The available apps on Salesforce AppExchange have the following three modes of access: Free, Monthly Subscription, and Annual Subscription.
Salesforce AppExchange includes not only Apps but also other types of solutions such as components, lightning data, lightning bolt solutions, Consultants, and flow solutions. Salesforce AppExchange can be used to update/improve the current apps OR create/launch a new one.
For using Salesforce AppExchange you must be a Salesforce CRM user otherwise you can't access it.
How Does The Salesforce AppExchange Work?
Listing your app on the AppExchange market is the main method of promoting Lightning apps or components. The list should contain a description of your solution, its price, and support details.
You can only create one list for each app or component, so customers can easily find all reviews in one place without confusing multiple similar lists.
Don't forget to check out: What is Salesforce AppExchange - Everything You Need to Know
Before developing an App on AppExchange you must have to learn that there are Three types of Apps you can build.
- Integration Type Application: An application that integrates with the Salesforce interface and performs data synchronization between systems. Example: Constant Contact in Salesforce.
- Augmented Feature Apps: Allows you to create features and add them to Salesforce apps. Example: MyFax, Adobe Sign.
- FSM application: An application used as a platform solution and bringing other innovative business software and services to customers. Example: ServiceMax/ Skoodat.
After determining the type of application you want to use, you need to take some steps to turn your ideas into applications on AppExchange.
Setup a Development Org
This will be the org used to develop your application and develop the initial application package. you can use the free developer edition version. Establishing multiple development organizations and applying them to development, trial operation and assembly are ideal choices. Make sure not to wait until the application development is complete before arranging the organization.
Connect to Salesforce Partner Community
The Salesforce partner community associates your business with Salesforce consultants and partners. It gives you the opportunity to participate in webinars, seminars, and the advantages of various tools and assets, learn prescribed procedures, and more.
Develop Strategies and Build your Application
Plan how you need to build the application. Choose an application type, the Salesforce version of your application, and list the tools required for application development.
Develop, Package, and Test Your AppExchange Application
For application development, a unique org is used in AppExchange. The Environment Hub application is used to create and manage organizations for development. Before you start application development, please understand the security rules and make sure that your application follows it.
Modify Your App for AppExchange Security Review
AppExchange security review will ensure that your application complies with accepted procedures to respond to these cyber attacks. When starting application development, design a security system and submit it for review after completion. Once your app complies with the rules, it will be recorded in the App Store.
Give Free Trials For Consumers/Potential Customers
Your potential customers will not take advantage of your application unless they think it is worth spending on cash. Figure out how to provide a free trial version of the application and how to attract more customers to use your application. Similarly, it can be used as an important commenting technique to refer you to the work being performed, etc.
Prepare Your App To Publish on AppExchange
Make sure to prepare a compelling AppExchange list to help you attract more potential customers. Your list should include app features with demos, reliable screenshots, pricing, and installation. In order to make it more perfect, please add an attractive image on the dashboard and write instructions using SEO-rich keywords.
Manage App Licensing and Customer Support
The last step is not necessarily part of the application building process, but for Salesforce developers, this is crucial. Familiarity with different licensing options will help you distribute the solution to a wider audience, and in some cases to users outside of AppExchange. Manage the application’s sales process and provide excellent support to customers to retain them.