Advertising Studio in Salesforce Marketing Cloud

Advertising Studio in Marketing cloud

Advertising Studio -

Advertising Studio allows businesses to advertise on a one-to-one level, automating the transfer process from email to paid media to ensure your data is secure and up-to-date.

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SUPPORTED SOCIAL AND AD NETWORKS - Attributes of subscribers are used to look up profiles on social networks when using Advertising Studio.

There are some social networks which are as follows -

  1. Facebook - email addresses and phone number are Accepted
  2. Instagram - email addresses and phone number are Accepted
  3. Twitter - email addresses and phone number are Accepted
  4. Google and Youtube - only Email addresses is Accepted.

Advertising Studio works with the following ad networks. This list also includes the attributes that each accepts for looking up users:

  • Krux: Email address and phone number
  • LiveRamp: Email address only
  • LiveIntent: Email address only
  • Neustar: Email address and phone number
  • Viant: Email address only

Steps to Create AUDIENCE -

  1. login in Marketing cloud Account
  2. click on Advertising Studio and choose Advertising Audiences
  3. click on the button Create Audience which is located at the top right corner
  4. enter the Audience Name
  5. choose Onboarding Partner
  6. Select any Value from the destination
  7. click Configure
  8. clicking on Configuration select a source for your audience
  9. click Activate
  10. you can setup Manually or schedule According to our requirements

How do I connect my Advertising Audiences account to Facebook or Instagram or any social networks?

  1. login in Marketing cloud Account
  2. click on Advertising Studio and choose Advertising Audiences
  3. Click on Administration tab at the top of the page
  4. click on the icon which is available on top of the page and login into the social network
  5. Select “Onboarding Partners” and select LiveIntent as a new onboarding partner. Read the terms, and click "accept" when you’re ready
  6. Click “Copy Key and Message” to send your social account manager your partner key.

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