Mission, communication, and motivation are the three pillars of success for non-profit organizations.
According to NonProfitPRO, these three steps help charities achieve their goals.
- First, they must assemble the right team. Everyone should be assigned a task to progress.
- Next, they must know their best skills and how to utilize resources.
- Finally, they should foster relationships, maintain accountability, and work toward the shared goal.
In the end, it's all about adapting to the latest demands, managing teams, building relationships, and streamlining the in-house operations to achieve the desired results.
Thankfully, there are many key performance indicators (KPIs) to measure the nonprofits' success and tools like the Salesforce customer portal to increase productivity. These tools provide all the information in one place. They help track donations, manage donors, volunteers, and campaigns.
Here are the other innovative ways to switch from good to great.
Client testimonials and feedback play a significant role in nonprofit organizations’ success.
A testimonial with positive feedback from your donor, volunteer, member about your organization or the work you do can be far more credible than promoting your work yourself.
To gather testimonials, you need to request feedback from donors, volunteers, members, whenever possible. This way, you can find out what it is that you can improve in your organization. For example, you can conduct a survey asking your supporters about your mission, campaigns, and more. You can ask them about the things or ideas that inspire them to be a changemaker. Their inspiration can then drive your next campaign.
While conducting a survey, make sure you achieve one of the three goals - know the donor/supporter, learn about their experience, or re-engage them in social causes. Here’s a survey from Charity: Water that focused on the experience of the donor.
Don't forget to check out: Top 6 Salesforce Donation Apps to Maximize Nonprofit Fundraising
Engage via Social Media
Nonprofits are dependent on funds and donations. They have limited resources and budgets.
So, to promote awareness and inspire actions, nonprofits need to leverage social media. Because a campaign running on social media can quickly get traction. For instance, if you have 100 followers, and say, 20 of those (with 500 friends) share your post, you eventually reach 10,000 people at one time.
You can share resources, issues among your community, promote marches and marathons. Encouraging followers to take meaningful actions like boycott plastic or shading light on the ongoing issues will also increase engagement. You can even run fundraisers for donations.
Social media will help you attract more support. It's the best way to reach local and global audiences. Show people about your organizations' accomplishments. Share your achievements, gratitude, work-in-progress, and positivity. Add donation buttons/links on your social media account for quick actions.
Diversify your Funding Sources
You should not stick to one way of funding. Explore different ideas such as sponsorships, in-kind donations, etc. It will increase your business's flexibility and financial freedom.
In-kind donations, for example, are a great way to get help in terms of resources and services. They are non-cash donations and include gifts such as volunteer hours, goods, or services. You can put out a word for in-kind donations like office supplies, company vehicles, volunteers' help.
Next, you can reach out to businesses, who are interested in partnering and providing help. Leveraging social media for donations is a good way too. In the wake of COVID, nonprofits raised $1.77 through Facebook for every $100 raised via digital platforms on average.
Other ways to increase donations include:
- Going online - showing your presence on social media and other platforms.
- Embracing peer-to-peer fundraising
- Sharing valuable content on websites, social media, etc.
- Sending personalized emails to supporters.
- Keeping the communication with supporters and donors intact
Use Technology Tools
If managing donors and volunteers while sending emails and sticking with the meetings is overwhelming, a tool like the Salesforce client portal for nonprofits can make all the difference. It can streamline all the business operations while automating administrative tasks. So, ensure that the tool you choose meets all your needs and doesn't drag you into additional costs or lengthy contracts.
A Salesforce customer portal ensures that every member, be it a volunteer, donor, or stakeholder, can manage their tasks and activities without any representative's support. Admin can view all the business operations, ongoing tasks and campaigns lead generated, volunteers' work schedule, etc. It connects every dot that could simplify business operations. It also eliminates the chances of miscommunication or data redundancy.
With Salesforce, you get all the features (fundraising, program management, marketing, and general) that an NGO requires to bring a change, and that too fast and effectively.
Connect with People
A strong community of supporters is the bedrock of every nonprofit organization. So, if you want to grow your organization, build your network. Of course, it will take time, but not as long as it did in the pre-internet era. By working smarter, leveraging tools like CRM and portals, engaging on social media, you can build a community in a short span of time.
To establish a solid foundation, start with a simple thank you email for a donation or support.
If you have resources and time, you can connect with your supporters through various charity events and fundraising programs. At events, you can let supporters know about different fundraising incentives, peer-to-peer fundraising, and how they can start their own.
Don't forget to thank your volunteers and team. Without them, reaching your goal is next to impossible. Explain the vision behind any particular campaign or activity. Explain the impact of the task's success.
When you connect with them and work on a single goal, everything is possible; running a nonprofit is just a piece of cake.
Check out another amazing blog by CRM Jetty here: Should You Choose a Salesforce Customer Portal or a Partner Portal
Stick to your organizations' strengths. If your nonprofit excels in one area, look for different ways to better it. For instance, if your mission is wildlife conservation, manage your resources accordingly. Expand your reach, your knowledge of the field. Partner with government-run wildlife conservation organizations, and show your presence.
To boost your nonprofit, focus on marketing and engaging with customers. Leverage social media, have an online presence, integrate portals, gather feedback, and work on your goal.