Astapor Marketing Attribution Beta
Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. You'll understand which campaigns pay ...read more
Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. You'll understand which campaigns pay for themselves and which sales strategies are worth using. Attribution has never been easier!
Highlights:
- The only Salesforce app that learns from your historical data to help you adjust your future marketing efforts! We are using a probabilistic model to find out which campaign types and lead sources contributed the most, and predict opportunity conversion!
- The only Salesforce app that connects your sales revenue to both campaign spend and sales activities spend! We don't limit the analysis to campaigns alone, and take into account all sales activities (tasks and events) when distributing the revenue.
- Run separately and side by side all classic marketing attribution models
Astapor Marketing Attribution mines your Salesforce data for marketing campaigns and sales activities, and uses it to distribute your opportunity revenue according to your preferred model.
We are the only solution in the marketplace that supports the probabilistic (algorithmic) attribution model. This model uses machine learning to identify the most successful marketing campaigns based on your past results. It analyzes successful and unsuccessful customer journeys, and adjusts the weight of each campaign and activity type based on the impact it had on your sales. It now also predicts opportunity conversion!
We are also the only app in the marketplace that connects your revenue to both marketing campaigns and sales activities. You can choose to distribute the opportunity value to either, or both.
Of course, we still provide all the classic heuristic models (first touch, last touch, position, custom, linear, time decay) so you can pick the one that fits you best.
Our custom attribution model allows you to weigh in campaign types, lead sources and contact roles to further refine your analysis.
BETA: install now and use it for free!